The music video explores the psychological and emotional burdens which many
people in general have to deal with in their lives. “Alright” is a response to
that these troubles or woes, detailing how we mean to escape from these
troubles. The artist attempts to capture the post-depression moments where
people are able to ignore their problems and comfort themselves with the idea
that everything will be alright in the end.
The music video is mostly conceptual in terms of the meaning of the music video, and the lyrics used in the song. However the song does involve some dancing, which would involve choreography, and also characters doing “donuts” in cars , and lip syncing involved by the artist in the music video, which would suggest that there is some performance based aspects to the song at least.
The video was in black and white which is one of the many special effects used. ‘An establishing shot was used at the beginning of the music video, to give audience an insight in to the environment which Kendrick Lamar describes coming from in his lyrics, and what life is like.
It uses a tracking shot during the introduction to the song, following the artist, and also uses this shot type, following the artist who appears to be “flying” through the air, which is a special effect which they have used in the song. The editing appears to be fast paced, with a lot of short shots edited together through the video. It involves a lot of jump cuts which, and uses match on action throughout the narrative of the story. The music video uses high angel shots several times when it cuts to the crowd of people in the background singing the song. Also, for some of these high angle shots, it zooms in and out, which is another shot type.
The target audience for this would be young adults and teenagers most probably between the ages of 16- 30, certainly for this genre of music in particular which is rap/hip-hop, even though this is more of a slightly wider range compared to the other case studies, as it has a broader meaning, so therefore would apply to more people in general. They are encouraged to buy the record, as the narrative of the song is about young adults and teenagers. The people used in the video are between this same age range, which reinforces the narrative of the song visually, which also encourages them to buy it, as they feel they can relate to the music more.
From this music video I could take certain aspects to use in the music video of my own. For example I could take the editing, and the camerawork. I intend to use a lot of various shots for my own, and in this music video I like the selection of shot types and how they have been edited together. However, in our music video of our own we would have to make sure that there isn’t a lot of swearing etc., which this music video has a lot of, therefore being one of the aspects we could subvert to our music video of our own.
The music video is mostly conceptual in terms of the meaning of the music video, and the lyrics used in the song. However the song does involve some dancing, which would involve choreography, and also characters doing “donuts” in cars , and lip syncing involved by the artist in the music video, which would suggest that there is some performance based aspects to the song at least.
The video was in black and white which is one of the many special effects used. ‘An establishing shot was used at the beginning of the music video, to give audience an insight in to the environment which Kendrick Lamar describes coming from in his lyrics, and what life is like.
It uses a tracking shot during the introduction to the song, following the artist, and also uses this shot type, following the artist who appears to be “flying” through the air, which is a special effect which they have used in the song. The editing appears to be fast paced, with a lot of short shots edited together through the video. It involves a lot of jump cuts which, and uses match on action throughout the narrative of the story. The music video uses high angel shots several times when it cuts to the crowd of people in the background singing the song. Also, for some of these high angle shots, it zooms in and out, which is another shot type.
The target audience for this would be young adults and teenagers most probably between the ages of 16- 30, certainly for this genre of music in particular which is rap/hip-hop, even though this is more of a slightly wider range compared to the other case studies, as it has a broader meaning, so therefore would apply to more people in general. They are encouraged to buy the record, as the narrative of the song is about young adults and teenagers. The people used in the video are between this same age range, which reinforces the narrative of the song visually, which also encourages them to buy it, as they feel they can relate to the music more.
From this music video I could take certain aspects to use in the music video of my own. For example I could take the editing, and the camerawork. I intend to use a lot of various shots for my own, and in this music video I like the selection of shot types and how they have been edited together. However, in our music video of our own we would have to make sure that there isn’t a lot of swearing etc., which this music video has a lot of, therefore being one of the aspects we could subvert to our music video of our own.
Josh, you write well and have clearly got some ideas from this music video, although these need to be developed. You could give much more detail on technical elements- camera and in particular editing. For example, cutting rate and rhythm, cutting between narrative and performance elements.. You could also be much more explicit about which elements inspire you for your own music video. Vanessa
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