Treatment group pitch & Evaluation of audience feedback

In this week in our media class, we have been working on our treatments for our music video production. For our treatment, we came up with ideas for our production in our groups; We pitched it to our class to receive feedback of not only what they did like about our ideas, but also what they think we could improve on, or slightly alter to better our music video








We found that they liked our ideas of having both performance based, and narratives to our story, with the actor in the video acting out the narrative of the song, and a supposed artist(rapper), who is rapping about this particular person, who is representative of those who have dealt with similar experiences. They also thought that some of the ideas we had for our editing techniques were good: Ideas we had for making the music video black and white, to add effect, and also having some of the shots in slow motion they liked. In terms of camera shots, we would choose to use a lot of close ups, and eye level shots, being one of the things we explained in our treatment. The effectiveness of these types of shots is that they put the music video on a more intimate personal level, and allow the audience not to only connect in terms of the lyrics, but also with the visuals for the song, and music video as a whole, which was another thing which they thought we should definitely include in our production.


It was suggested that some of the scenes for the "artist" in the music video where we would be lip synching, could be shot in the music studios, (which were available to us at college) and some of the narrative based shots could be shot location. However, some of ideas and concepts would prove to be a bit problematic as they might have been to ambitious, which the feedback helped to highlight. For example, we wanted to show that one of the individuals in the narrative side of the music video doesn't have such a great life at home, and we wanted to show comparisons to somebody who doesn't have much, but nevertheless, they would have a good family life. The problems for us which were identified was that, it would be difficult to try and shoot this for our music video, if we were to still include it in our production. Instead of this idea, it was suggested that we could use editing to portray these image we are trying to get across. For example, it was mentioned that we could use shots in colour for the person who has a good life, and black & white for the person who's life isn't so great to show these contrasts. It was also suggested that we could just show the individual being isolated, and in not such a good environment instead of his broken family. We were advised to be careful of ethical issues, such as swearing in the song, which we plan to avoid by using a clean version of the song, or potentially editing them out in production. Another ethical issue would be our ideas for filming homeless people, and giving money to them, as part of our establishing shots.